Mikimoto America
For Profit
About Mikimoto America
Natural pearls are extremely rare. In the wild, less than one in a thousand oyster shells may produce a pearl during their lifetime: hence they were a luxury only for the wealthy before the creation of cultured pearls. Kokichi Mikimoto decided to try culturing pearls that are loved by people all over the world. He was a dreamer, and he did not let his dream die. He became the first in the world to successfully culture a semi-spherical pearl in 1893. He continued his attempt to culture many different types of pearls, including black and white South Sea cultured pearls.
Project Archive (1)
| Title | Organization | Program | Format Title | Managers | End Date |
|---|---|---|---|---|---|
| Elevating Mikimoto’s Emotional Connection: Persona-Based PR and Storytelling Strategy | Mikimoto America | STR 560: Strategic Communication Capstone (Spring 2025) | Live Case | Michele Crowe | 04/2025 |
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