Groov is a footwear technology company that develops custom insoles using smartphone-based 3D foot scanning and AI-powered personalization. Customers scan their feet directly from their phones, and Groov manufactures tailored insoles designed to improve comfort, support, and athletic performance. The company offers specialized insole models for everyday wear, sports, and performance applications, targeting consumers seeking alternatives to generic over-the-counter inserts. Groov differentiates itself through its fast digital fitting process, individualized manufacturing approach, and focus on making custom orthotic-style comfort accessible without requiring in-person clinical visits.